Know Your User
Consider your user's goal as your own goals, so it
is better to learn them. Repeat by restating them. Also get an insight on
user's skill level and their experience, and what would they need. Observe on
what interfaces they like, you need to sit and notice them. Do not enter in the
race of competition by making similar design styles or adding few new features.
You want to achieve your goals? See what your user wants that will help you to
build a tailor made interface.
Patterns must get the Attention:
Majority of users spend much of their time on other
interfaces like Facebook, Blogger, MySpace etc. And simply ignores the weaker
ones as yours. Reinvention of wheel is not required. It may be possible that
these interfaces are solving a same issue as your interface is doing. By the
creation of similar pattern UI, you will make your user feel comfortable.
Usage of Visual Hierarchy
An interface design should be such that it drags
user to focus on the important stuff. For the clearer understanding of your interface
color, placement and size of each element must be worked together. So the
complexities can be reduced by special focus on clearer hierarchy (even though
actions are difficult).
Empowering user
As soon as the user gets experienced with the interface
you provided. Training wheels must be taken off and user should be rewarded.
There will be a lot of distractions of the difficult tasks are broken down into
simpler steps. Keyboard shortcuts and other abstract ways helps you
accomplishing tasks that creates a way for your design.
Speaking Their Language
Copywriting is needed in some sort of interfaces.
Things should not be sensational but conversational. Messaging should not be
complex, and actions must have clear and concise labels. User does not hear
you, but they hear what they or their friends feel, so you will get the
appreciation from them.
What Users Expect?
User expectations are greatly affected by the
disruptive ideas and innovations. And thorugh this the marketers get to do what
they are best at:" tries to be the founders of the experiences for the
consumers ".
In todays world the expected norms are to have an
outclass user experience resulting from these technologies, including all the
top class user brands like Google, Facebook, Amazon etc.
"Experiences" is what all users look for,
Fast access is another demand. Apart from these the ease and simple
interactions with the application based on digital data anytime and anywhere.
User Research and Their Roles:
Users expectations can be of two types: quantified
and qualified. For example looking for some important specific information and
task accomplishment (such as selling online). Other expectations may take a
form of intangibles like security, safety and reliability of brands.
It must be clearly understood that the impact may be
intangible in case of meeting of expectations. User will not tolerate the
difficult interface or a poor design in such an innovative world.
Moving further, evaluation and user tests will be a
better way to know about user expectations. And this will not only help in the
future but also assist in today's digital economy.
User will be highly satisfied if the design exceeds
the user expectations. This will help the product to succeed and strengthen the
brand.
User Testing as a Key:
Current users are being a subject of in-person
interviews. Other data may be a quantifying one, as gathered by client user
feedback. The creation of highly creative documentation, which helped us to learn
quickly and confirmed us the understanding of the opportunities and problems.
As per what we studied, it was noticed that simple
user interface design was preferred over any other. That helped in increasing
engagement with content and reduction in cognitive load.
User Expectations Counts a lot:
It seems risky when knowing major design upgrade can
cause user backoff. But ignoring interface issues might be much more riskier.
The app can be kept up to date without the loss of users by managing the project
and using the techniques of lean UX. You can also increase courtesy towards
your users by investing some more time in design levels and testing users. This
will definitely pay you off in the final outcome.
The change that we made using using the educational
platform actually raised the frequency of mobile usage within the current user
base.
It is Impossible to Design the User
Every single user is different, they have different
expectations and desires. Some of the users may find it easy to user the app
and fulfill their purpose while others may find difficulty in coping up with
it. Different users with similar products determines how the users are
stimulated by the product. Products are generally compared by the users.
For example, on a visit to spa, we evaluate the
services provided and compare it with the other spas. It is nothing new, our
previous experiences helps in shaping what expect from others. Now someone who
is comparing his past experiences with expectations could be different from yours. But Then Design can be Made for the UX. It may be difficult to Design for user experience
but yes a design can be made for UX.
A service or a product is made in line with the user
expectations. It is possible that the initial design is rejected by the users
at first. As stated before it is Impossible to match the user expectations.
For a more practical scenario, it is better to gather
data, make its analysis and understand how the reaction of a user could be
about your product. Possibly certain user experiences can be predicted using
user's behaviour, trend of the market and user requirements. As a designer you
will aim at achieving that experience.
This must not be forgotten that how effective a
design is depends upon context of product usage. Other than this, consumers are
well known for their analytical skills and knowledge, which are shaped with the help of previous experiences
and are very crucial. Many factors are used to elicit user's experience such as
motivation, fun, majorly advertisements etc. And the success of commercials
depends on these factors only. There is a huge difference when it comes to
designing of user experience vs designing of UX.
Understanding UX
For a better design of UX, you need to understand it
first. Also you must focus on the factors triggering emotions of the users. One
must not ignore these factors value, credibility, desirability, accessibility
etc.
Understanding Users
How can you understand the users? Here are some ways
of understanding them: taking feedback directly, surveys, interview of users,
observation of market.
- Factors that must be considered when UX design is made
- Your users and their needs
- What are their responses to a product or service similar to yours?
- What's missing?
- What are the ways of addressing it?
- Under a given scenario, how would your user respond?
Conclusion ( special focus on design and its flaws)
Designer start implementing the Design without
learning about the experiences of the users. User flows must be given
importance, although there are other essential factors like designing and info
architecture. In order to raise value of users and a happy user experience you
need to support the design with this help of the factors mentioned before.
Surprise your users by producing something that exceeds their expectations.
What is being Learned?
No matter how well an app is promoted, users will
take no time in rejecting a useless application. No company can ignore
recommendations. Even top companies take recommendations, even they simply
can't pass through a mediocre design.
The readers of UX booth are to visit the study
themselves and evaluate the results. And please do share your thoughts below.
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